Cutting Through AI Hype. Delivering Real Business Value

With more than 20 years in enterprise B2B technology, I help organizations turn innovation into measurable business outcomes. My career has been focused at the intersection of AI, Intelligent Automation, and Cloud/SaaS—translating complex capabilities into compelling market narratives that drive pipeline, accelerate adoption, and fuel growth. I’ve led global product marketing initiatives, launched AI portfolios, simplified pricing models, and shaped category positioning in rapidly evolving markets. My work bridges strategy and execution—connecting technical depth with commercial impact.

I believe technology only matters when it solves the right problem in the right way. That conviction shapes my approach to thought leadership: cutting through hype, clarifying economic value, and helping leaders make confident investment decisions. Whether advising enterprises on AI strategy or supporting technology providers in refining their market positioning, I focus on aligning innovation with outcomes—revenue growth, operational efficiency, and durable competitive advantage.

His direct contribution to one specific UK Govt deal was fundamental to securing $15m revenue.

Carl and I worked together at FileNet. His clarity of thought and ability to align a customers business need with the strategic roadmap meant that he was one of the first calls I made when preparing a CXO presentation.

Carl's knowledge of the product, industry and the competition is unmatched at FileNet. His direct contribution to one specific UK Govt deal was fundamental to securing $15m revenue.

Paul Sims, Founding Partner
Negotia

Carl's ability to present complex business process and workflow technologies to all audiences was unparalleled.

Carl is a multi-faceted and multi-talented product manager and product marketer. I worked with him and managed him while at FileNet where he always impressed me with his ability to understand a customer's needs and then find a means for the product to meet those needs on the spot, or develop a solution to do so in the next software release.

Carl's ability to present complex business process and workflow technologies to all audiences was also unparalleled. He knows how to make a business application meaningful and compelling.

The one key person at our company that had the right blend of technical, marketing, and sales skills to help people in the field close deals.

I worked with Carl for a number of years while at FileNet. Without exception he was the one key person at our company that had the right blend of technical, marketing, and sales skills to help people in the field close deals.

Two particularly large deals stand out: Boeing and Washington Mutual Bank and were multi-million dollar transactions that wouldn't have closed without Carl's involvement. Would love to work with him again!